As many women seek preparation and education for childbirth they may consider one of the many private antenatal education programmes on offer such as the NCT or private hypnobirth practitioners. Maternity services are changing with the introduction of outside providers such as
One to One Midwives and Neighbourhood Midwives. CCG’s are looking to Maternity to provide innovation alongside safe evidence based care. Increasing and promoting normality is high on both the CCG and Trust agenda. Many Trusts recognise the importance of antenatal education, but the provision for it within the NHS has long been overlooked. In a competitive market consolidating hypnobirth into a full antenatal program offers choice and innovation.